Today’s leading health systems recognize customer experience as a core business strategy — not just a departmental task. As patient expectations for convenience and simplicity evolve, the stakes are rising for organizations to fine-tune their CX strategy for 2025. This…
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Healthcare marketing faces a unique challenge: while precision is essential in treating patients, marketers often lack the tools to achieve the same level of precision in their campaigns. Unlike ecommerce and other direct to consumer industries, where marketers use purchase…
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Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance, and legal teams regarding what is considered PHI (Protected Health Information) and…
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Healthcare payers face a range of challenges in today’s marketing landscape, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, Freshpaint collaborated with Becker’s Hospital Review to survey 100 marketing professionals representing national and regional…
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The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible. Traditional approaches to marketing aren’t delivering the same ROI, leaving many health…
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Health systems are facing unprecedented workforce challenges, mounting financial pressures and the rapid pace of digital transformation. To thrive in this landscape, it’s essential organizations have leaders who can effectively navigate through times of uncertainty and foster positive, resilient cultures.…
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In an industry rife with burnout and plagued by high employee turnover, Houston-based Legacy Community Health delivers an employee experience that is almost unprecedented in healthcare. Benefits like back-up care give Legacy employees a level of flexibility and work-life balance…
Retention was the name of the game for health systems in 2024, as they navigated widespread skill shortages, rising turnover rates and rapidly evolving care demands. This focus will persist in 2025, with healthcare organizations doubling down on workforce development…
Health systems are realizing that creating a healthy work environment isn’t just a morale booster – it’s a strategic imperative to improve patient outcomes, nurse retention and financial performance. A growing body of research shows that when hospitals prioritize workforce…
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Today’s healthcare workers are not immune to the financial challenges facing many American households. In a recent poll, more than 30% of healthcare workers said they ran out of money between paychecks in the last year. Additionally, 1 in 6…
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