Healthcare organizations have spent years investing in personalization, digital engagement, omnichannel outreach, and member experience. Yet despite more communications, more channels, and more technology, behavior change remains frustratingly difficult to achieve at scale. Why? Because most organizations still treat behavior…
Aug 4, 2026 11:00 AM - 12:00 PM CDT
Presented by:
Presenters:
- Koleen Cavanaugh, SVP & Chief Marketing Officer, Independence Blue Cross
- Bukata Hayes, Chief Community Health Officer, HMO Minnesota (Blue Plus)
- Nathan Foco, Chief Marketing and Insights Officer, Select Health
- Trish Cox, Chief Experience Officer, SCAN Health Plan
- Jonas Puente, Associate Principal, ZS Associates