In recognition of Mental Health Awareness Month, the outdoor retail supplier L.L. Bean hit pause on its social media posting and added mental health resources to its website.
The goal of the social media pause and mental health-oriented corporate website is to inspire users to get outside and prioritize self-care.
The company has partnered with experts at Mental Health America to bring mental health resources and tips to its customers via its online presence.
Currently, the company's official Instagram account has been cleared of its typical marketing content to display a graphic highlighting its move offline.
According to the Instagram post, the company will resume regular online activity June 1.