Andrew Riesen and Victoria Li founded Heard, which was initially launched mid-2019 as a marketplace business that matched therapists with clients. However, in January 2021, they turned their focus toward creating an accounting assistance software for therapists, providing entity formation, bookkeeping, payroll and tax services.
Mr. Riesen and Ms. Li plan to use the money to form a leadership team, develop their core software and expand their product footprint in the financial back office.